Owl's purpose is supporting connection to nature and family by providing access to adventure, the outdoors and economic opportunity for our employees, partners and customers. We achieve this by being relentless in our commitment to innovate and deliver quality adventure van experiences for all seekers. Owl believes in creating a hard working but fun work environment. We are committed to building and sustaining the adventure community through education, events and functional products.

Owl started in the garage of Founder John Willenborg. After years in the mobile accessories industry creating products for the Apple Store, John turned down a position at Google to follow his passion for industrial design. Owl’s first product, the ladder, became an instant hit and the company has grown from that garage to the industry's number one brand in a little over three years. Currently Owl has three locations and 30+ employees.